Eleventh Monthly Report by ANIA and UniNa: A Study on the Dissemination and Awareness of Artificial Intelligence

Developed by a joint working group from ANIA (Italian National Association of Insurance Companies) and the Department of Economics and Statistics at the University of Naples Federico II, the goal of the Monthly Report is to track Italian consumer expectations through descriptive statistical analysis of data collected by the “Italian Survey on Consumer Expectations” (ISCE).

This survey investigates consumers' economic and financial choices and their expectations for the future trends of various economic indicators. It also includes a thematic section that varies with each survey wave.

For each ISCE survey, conducted on a quarterly basis, the report provides periodic updates on Italian consumer expectations regarding the macroeconomic and microeconomic landscape, as well as findings from specific thematic sections.

The May 2025 report analyzes data from the ISCE survey conducted in April 2024, focusing on Italian consumers' use and adoption of modern generative artificial intelligence (AI).

The Note presents the main findings of a study conducted by L. Gambacorta, T. Jappelli, and T. Oliviero, which examines the diffusion of AI in Italy. It offers insights into the population’s familiarity with AI tools, their frequency of use, the likelihood of adoption across various domains, and estimates of the earnings associated with their use in the workplace. The results indicate that 76% of Italians aged 18 to 75 are aware of these new AI tools, and about 37% had used them at least once in the preceding 12 months. Both awareness and usage tend to decline with age and increase with income and education levels. The study also estimates that the use of AI is associated with an average earnings increase of approximately 2%.

For detailed information on methodology, content, definitions, and the survey sample, please refer to the Methodological Appendix.

Any questions regarding the data in this publication may be directed via email to grins_spoke3@ania.it.

The information contained in these publications may be used and distributed with appropriate citation of the source. ANIA and UniNa bear no responsibility for any misinterpretation or incorrect conclusions drawn from the information provided.